Sales Training & Leadership

Anne Turnbull is representative of Wilson Learning in Canada, offering Wilson Learning’s world-class training solutions to help companies achieve success. We worked closely with the client to distinguish herself a s "Sales Agent" of Wilson Learning Products and not be identified as Wilson Learning direct. The site is primarily a sales generator and the content strategy dictated that each sales course can be associated with actual success stories from Wilson Learning's knowledge library. Given the high content scope, careful attention was to given to ensure the user does not get lost in the browsing experience. Some pages were purposely limited in terms of next-page choices to discourage jumping around the site and keeping the user's focus on a the topic.