The design requirement was to create a visually appealing site where it was easy to navigate, easy to understand, and reflects the excitement of owning a fine antique classic. The original site content was staggering in volume, and we read, organized, and implemented navigation process that was reflective of the clients’ key imperatives. The primary user of this site was over 60+ years of age, so we used large images, generous fonts, and navigation buttons throughout the site. We created a content manager so that information and images on the site can be updated on a central database, allowing content to be added, deleted, and edited without redesigning or adding new pages.
Austin Healey Club USA