Home insulation is a highly competitive business where leads are primarily generated by Google search results. The client is just getting into the business and required marketing guidance. We determined that the direction was to create the client’s brand, messaging and to give the client the best possible chance of being found in a Google search. We researched several competitive businesses, developed a keyword strategy using Google Analytics and designed a site that reflected the over all business model. The result is a site that communicated to the primary audience, delivered general information about the products and services, and try to drive leads through a free quote process. We wrote all titles and taglines and most of the written content.