The design required a black background to highlight the objects found in the client’s art. The site’s objective was to primarily introduce the client’s work and as a way to contact her. The home page did not feature several works but only one. This engages the user to find out more and click through the site to discover a greater selection of work. The client did not want to manage two online stores so instead we embedded view port to Fine Art America’s website and her online store in particular.