Joe Sledge is a North Carolina author who has launched several books of varying success. To bring his popularity to the next level the client had to move his audience from social media and word-of-mouth to reach a larger audience via a website. The direction was to present a theme that is reflective of his books. All his books are set in North Carolina featuring travel oddities, horror stories, and ghost tales of Old Carolina. I read one of his books to get a feel of his work. The site features a web store where users can buy autograph books, hot links to Amazon to buy digital versions of the books, and an impressive gallery section.